Leading the creative on this project through Art & Graft and Pentagram, we created a fun, playful and dynamic environment for kids to be entertained as well as educated for children’s channel Majid TV.

Branding

We devised a visual approach that reflects Majid's rich heritage and incorporates many of their long-serving characters across the channel, whilst creating a modern, contemporary design system to carry the brand forward for many years to come.

On-Screen Presentation

Promos

Ground Application